"In January 1998, a struggling 23-year-old standup comedian known only by his stage name Nasubi (Eggplant) heard about an audition for a mysterious “show-business related job” and decided to try out for it.
The audition was the strangest one he’d ever been to. he producers of the popular Japanese TV show called
Susunu! Denpa Sho-Nen (Don’t Go For It, Electric Boy!) were looking for someone who was willing to be locked away in a one-bedroom apartment for however long it took to win a million yen (then the equivalent of about $10,000) worth of prizes in magazine contests.
Cameras would be set up in the apartment, and if the contestant was able to win the prizes, the footage would be edited into a segment called “Sweepstakes Boy.” The contestant would be invited on the show to tell his story, and, with any luck, the national TV exposure would give a boost to his career. That was it- that was the reward (along with the magazine prizes).
As if that wasn’t a weak enough offer, there was a catch -the contestant would have to live off the prizes he won. The apartment would be completely empty, and the contestant wouldn’t be allowed to bring anything with him -no clothes, no food, no nothing. If we wanted to wear clothes, he had to win those, too. Nasubi passed the audition and agreed to take the job."
And the rest is fascinating.. read on
The Adventures of Eggplant - Neatorama